In an industry with a reputation for sliminess and perceived with skepticism, Rebecca stands out as one of the truly good ones for her personal and work ethic. Her approach is to serve her clients and the search engines by creating personalized solutions.
Rebecca strongly believes the measures of her success is defined by the success of her clients making progress and seeing a return on their investment in SEO.
Freedom of Choice
Well aware of the bad experiences encountered with SEO, Rebecca places importance on freedom for her clients in pursuing their goals. Acting as a consultant, educator, and mentor, Rebecca ensures her clients have a plan to follow, have a strong on SEO fundamentals, and they are capable of executing an SEO plan themselves. This allows clients to decide what they want Rebecca to work on and for how long. Without minimum retainer requirements, work can be done as one-time projects, in phases over time, or on a monthly basis. Unlike most SEO consultants and agencies, Rebecca does not require clients to lock into a commitment for longer than the work requires or her clients’ desire.
Direct Interaction and Education
Rebecca leverages her skills and talents as an independent consultant specializing in SEO. When you send an email or call on the phone, she’s the one answering on the other end. By working directly with Rebecca you benefit from the real world experience and skills that come with doing SEO for over 15 years. That’s a long time in the ever-evolving world of search engines where change is a given.
Foundation Building Without Fads
She understands the fundamentals needed to create a timeless foundation. While SEO fads can come and go, these spammy techniques are exploited for short-lived gains and Rebecca will have no part of this tactic. Rebecca believes succeeding with SEO comes from viewing it as a journey and not a final destination.
People Before Technology
Rebecca’s people and analysis skills, understanding of processes, a knack for technology, and breadth of industry knowledge combine to form a rare ability to work with just about anybody in just about any business area. Rebecca’s clients also appreciate her ability to translate SEO geek speak into language they can understand and apply. She draws on her wealth of experience to easily relate past projects to new areas and pick up new business requirements. Rebecca is at her creative best bringing new perspectives and suggestions for overcoming problems that seem stalled out with no way forward.
Collaboration at the Core
Rebecca’s approach to SEO doesn’t work well for those seeking an easy or quick fix. She attracts clients who are curious learners eager to be a vested partner in the process and value doing things well and right for the good of all.
Rebecca believes SEO is collaborative in nature. The client knows their business best, they know their target market, and they know the content that will resonate with your demographic. Instead of taking over, Rebecca feels the best offering is experience, expertise, and education on how to do SEO the right way. With that knowledge, the client can choose what parts to offload, manage, or do themselves with support.
Committed to the Community
Rebecca is regarded as a trusted partner within the WordPress community and her business network. Because of her strong ethics, both work and personal, Rebecca focuses on helping the client succeed rather than on securing a client for herself. Referral partners know Rebecca provides the highest level of consulting, which not only helps their clients but also reflects well on them.
Whether it be as an independent coach and educator or a trusted SEO partner, Rebecca services the community around her and her direct competition within the WordPress community.
Empowerment Through Education
Rebecca is upfront that SEO isn’t easy, but anyone can do it with a solid process, commitment to learning, and a desire to work. She recognizes not everyone wants to acquire the skills to do SEO themselves, but they will be benefit from understanding best practices and how to do SEO the right way.
Clients are able to make better decisions, and be better collaborative partners, knowing what is being done and the why behind doing it. This approach to consulting and teaching is founded in Rebecca’s core value of helping others. She believes clients are empowered by knowledge and ability rather than simply having the work done for them.
Rebecca’s clients appreciate her directness and honesty delivered with kindness. She says what needs to be said, not what wants to be heard. Rebecca doesn’t believe throwing money at a problem will always solve what’s wrong or result in clients getting what they need. Instead of jumping to unnecessary solutions, Rebecca knows when to step back to see the whole picture to identify what’s really going on and needs to be done.
Training and Nurturing
Rebecca is a natural teacher and loves educating people through training and public speaking. She is known for over-delivering on content that her students return to time and time again as a valued resource. The word “fluff” will never be used to describe her training.
Rebecca is a steadying force, and along with the structure and process she provides, acts as a place of sanity and calm for both clients and students overwhelmed by learning or applying SEO. For those wanting to learn SEO and build confidence in their skills, there is no better teacher or cheerleader to have your back.
Power Through Process
Having a plan and continue working the process is a path to achieving goals. This is no different for SEO. Rebecca’s success is rooted in strong fundamentals and best practices executed within a structured, focused and consistent plan. The plan must also be based in good intentions to serve the user in having a good visitor experience. By treating SEO as part of the core and strategy of a website rather than as an afterthought, Rebecca is able to help even small websites compete against the big guys with long-term success.
By having a process, Rebecca is able to teach others how to excel with SEO too. The process has four pillars for success:
- Create a strategy
- Build a foundation
- Follow search engine guidelines
- Work the plan
Some might believe upon hearing the word “process” they’ll get a cookie cutter approach. Rebecca delivers quite the opposite with solutions customized to the unique needs of every situation.
By having a process in place that works, she doesn’t have to re-invent the wheel to create a plan. That’s an immediate cost saving for her clients.
Instead, Rebecca can focus her time working with her clients to understand where they are, where they want to be, and what is needed to bridge the gap between the two. Once the client has a tailored-for-you plan, they’re in a position to decide who should do the work and what training is needed to move forward. At that point, Rebecca’s involvement with the project may come to a close, she may provide support as needed, or do the work identified.