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Creating Website Personas and Mapping Them to Problems, Solutions, and Keywords

Personas in SearchWebsite personas can provide a significant edge when researching keywords and creating content. Sadly, they are an often missed element in many content marketing execution plans.

Webinar Flow and Outline

  • Explain what website personas are and why they are important
  • Review common types of website personas
  • Provide a free template for defining your website personas
  • Review the importance of understanding and documenting persona problems and pain points
  • Map website persona pain points and problems to possible keyword focused solutions
  • Research keyword options for solutions
  • Map these solutions to website content

If you feel like your content marketing efforts lack focus, strategy, and results – this webinar is for you!

Attendee Focus

Marketers, Webmasters, Bloggers, Developers, WordPress Freelancers and Consultants

Will the Webinar to Recorded?

For sure! Don’t worry if you can’t attend the specific data and time. Those who register for the event will be given access to the recorded webinar and will have an option to replay at any time.


June 6, 2018
2:00 pm - 3:00 pm - America/Detroit
Event Category:


Online Event


Rebecca Gill