Videos are becoming more and more popular with each passing day. But you can’t just create video content and forget about it. You need to invest in YouTube SEO and create a YouTube strategy. Optimizing videos for SEO will help rank them higher, will boost views, and will help grab highly targeted traffic.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation, we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Can’t attend the presentation? You can grab the slides on SlideShare.